Organic Search Click Growth Outpaces Paid Clicks

The results of an analysis of search referral activity to prepaid wireless sites shows that while both paid and organic search are driving increased referral activity, organic search is substantially outpacing paid search referrals on the whole, comScore noted, adding that this dynamic suggests that the underlying consumer demand for prepaid wireless services is not just being driven by paid search marketing expenditures.

The analysis also revealed that a few of the sites performed also particularly well in obtaining growth from organic search referrals compared with paid search referrals:

• Organic clicks to BoostMobile.com grew 31%, while paid clicks grew 11%;
• Organic clicks to MyCricket.com grew 123%, compared with 63% growth in paid clicks
• Organic clicks to MetroPCS.com grew 148%, compared with 17% growth in paid clicks.

Organic Search Click Growth Outpaces Paid Clicks

Need help promoting your business? Email me today lars@mrpersson.com